Keepsake ultrasound services are being driven more from the demands of the patient versus the demands of medical professionals. Mothers want to see images of their baby; they want the reassurance that can come from a late state ultrasound exam completed for the purpose of seeing images of the babies face, hands and feet. As medical research is completed on the impact of keepsake ultrasound images, Geddes Keepsake, Inc., believes the demand from medical professional for these services will increase, with insurance companies ultimately offering medical re-imbursement in cases where a doctor prescription has been provided.

Most doctors who offer keepsake ultrasound services are able to provide only a very basic service based on the limited keepsake capabilities of their ultrasound machine. Geddes Keepsake Inc has developed enhanced hardware and software that allows a medical professional to provide a service that their patients are demanding.